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April 13, 2007, Newsletter Issue #25: Larger Name Retailers Now Offering Mastectomy Bras
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Tip of the Week
In recent years, large name brands have started to recognize the need for good mastectomy bras. Women needing mastectomy bras are a growing population of consumers. From bras with forms already inserted to those with pockets and padding, mastectomy bras have become a huge segment of the existing bra market.
Mastectomy patients want bras that are as pretty and comfortable as the bras in their pre-mastectomy collection and retailers have responded. For example, Playtex now makes a mastectomy bra with custom fit and self-adjusting features. There are stretch straps for smaller bust sizes and non-stretch straps for larger breast sizes. This Playtex mastectomy bra also has a pocket for a prosthesis and an underbanding to hold the bra in place.
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