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Although seamless bras are very popular at the moment, there is a purpose behind bra designs with seams. These bras are cut and sewn, which provides a special structure for extra support. The seams of the bra allow for precise shaping of the bra and restrict the amount of the stretching the bra can do.
While seamless bras may look better under certain clothing, bras with seams often last longer and sometimes offer better long-term support than their seamless counterparts offer.