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Some soft cup bras have foam padding to help give you the lift of an underwire bra. These wirefree versions lift and separate your breasts, making them look shapely and sitting them in the correct position on your chest. Glamorise® makes a great version of this bra for full figures.
The Glamorise Full Figure Bra with Front Closure dubs their method MagicLift® and promises all the lift of an underwire in a wirefree. The front closure adds more convenience and shows how some wirefree bras can be comfortable and sexy at the same time.